- Feb 18, 2009
You have to name these shapes and have two options, Bouba and Kiki.
Got an idea? :smiles:
In 2001, Vilayanur S. Ramachandran and Edward Hubbard repeated KÃ¶hler's experiment using the words "kiki" and "bouba" and asked American college undergraduates and Tamil speakers in India "Which of these shapes is bouba and which is kiki?" In both the English and the Tamil speakers, 95% to 98% selected the curvy shape as "bouba" and the jagged one as "kiki", suggesting that the human brain is somehow able to extract abstract properties from the shapes and sounds.
Ramachandran and Hubbard suggest that the kiki/bouba effect has implications for the evolution of language, because it suggests that the naming of objects is not completely arbitrary.